What is Affiliate Marketing?

Make Money Series: Part One
What is Affiliate Marketing?

How Do I Make Money with this Business Model?

What is affiliate marketing and how can I make money with this business model is a question asked by many.  You may hear wondrous stories of millions being made by top internet marketers and wonder if it really is possible or is this just another internet scam.

It’s really not that different from a bricks and mortar storefront in your local mall. In this case, your blog, content website, or the whole internet takes the place of a storefront where you pay high rent and the goods you have to sell are products that can be bought , mostly online, but offline, too, where  the product owner will pay you a commission for leads or sales. Instead of a real life building, you set up your storefront on the real estate called the internet and work to pull your customers in.

What is Affiliate Marketing?

Affiliate marketing is a business model where you bring buyers and sellers together in return for a commission if a sale is initiated. It’s one of the most popular strategies online because it allows you to enjoy several perks.

As an affiliate marketer, you’re only doing part of the tasks that a fulltime Internet marketer who is creating products has to master. There are some tasks you both share, but many burdens that you don’t have to tackle.

Both you (as an affiliate) and the product creator will be working on generating targeted traffic. You’ll both be developing content that attracts the right audience. Both will ideally be building a list to become the go to person to advise them in the niche. And both will be conducting keyword research and learning and sharing about the niche topic.

The product creator will be responsible for development of a solution. They will work on the creation of sales copy, handle product delivery and follow up customer support. Their investment will be much more significant in terms of tools (like automated delivery) and services (such as graphic designers for their minisite).

An affiliate isn’t going to have to mess with any of that. You’ll still be researching the niche, because affiliates need to provide good guidance – and without research, you won’t be able to pinpoint problems and solutions.

Keyword Research Is Important

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Keyword research will be conducive to you getting ranked better in the search engines and understanding how your niche audience is looking for information online to get the help they need.

You'll see links to one of my affiliates up above; it's the program I use to build my website. One reason I like this program so much is because every page I write is "analyzed". That's right, before I "build the page " to the internet, the program will analyze it to let me know if it is SEO (search engine optimized) okay.  If it's not right, it lets me know how to correct it so the search engines find the page faster and I don't ever have too many keywords in the content I write. The keywords are what helps me bring in targeted traffic. That is like the customers who walk by a store in the mall and see something attractive in the window. Keyword research and SEO is that important they have built it into the program. Of course, their whole program is to help people, like you and me, build affiliate businesses online.

Wow, talk about a massive Helping Hand for a newbie like me.

With the creation of a product burden off your plate, as well as all follow up customer service, you’ll enjoy the process of connecting people with problems to the solutions that change their lives for the better. How you'll do it, for most people, is to write content on your webpage or blog that directs people via a link to the product. the product creator/owner takes over from there.

As an affiliate, not only will you need to begin mastering niche research, but you’ll need to build your confidence in interacting with others as a leader. Being a leader doesn’t mean you have to have a product of your own. It simply means you’re a good guide who cares about your followers.

Some affiliates tend to stay behind the scenes, never wanting to put themselves out there. But if you’re willing to brand yourself as the best guide in the niche, you can do very well simply recommending other peoples’ products.

Eventually, the expertise you gain from researching and reviewing products – as well as getting feedback from your followers – might boost you into product creation category yourself. That’s when you create an army of affiliates who will be sending a tsunami of customers your way – while you begin work on your next product!

What is affiliate marketing? It's a way to earn income on the Internet, it's a way to sharpen your knowledge, and it something that may be a starting step to your online business world as it leads  you into other business opportunities. Once you start creating content and gain that knowledge, you may begin to realize that creating content could lead you into bigger things and you have now opened a door to a new  - and better future.

Ready for a career as a writer? Take the quiz.

What is Affiliate Marketing?

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